As in the first phase, it is the clients’ (well, sometimes designers’) responsibility to provide designers with everything they need to create a logo, it is vice versa in the second phase. On the surface, it may seem like, in the first stage, most of the deciding factors are dependent upon the designers, and later on, it is all in the hands of the client. With this, get your design brief approved by the client or the concerned person, and get started with your logo design knowing that the expectations of your client and yours are in indentation. Share that list with your client and ask them to check the points which are in alignment with their version of objectives concerning the logo design. What are your expectations from this logo design?Ĭreating a list of objectives based on the above-mentioned questions:Īs you have the collated information about the client and their requirements, you can make a list of objectives as per your understanding.Are there any visuals that are associated with your company?.If uncertain, what words would you prefer to be used by your customers for your company? Five words that your customers associate with your business.How do you reach out to your target audience?.Who is your target audience and what do they care about the most?. Would you like the logo to tell a story? If so, provide details of the same.
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